Image 1 Heatmaps created using traditional eye tracking (left) and mouse tracking (right) Over the last few years, mouse tracking has greatly matured, developing features and achieving accuracy that make it an excellent alternative to eye tracking. Mouse tracking analytics follows the mouse movements of an internet user to simulate eye movement on a webpage. Both laboratory eye tracking and remote mouse tracking studies offer businesses accurate and actionable results.Įye tracking, as used by top enterprises such as Google, uses cameras and specialist software to track where the eyes of internet users land on a webpage.
Usability studies have been and continue to be a key method for testing and optimizing website usability.
